Diametrically opposed to the merits of a sudden vista. February 5 this year, the forthcoming results of the court before sentencing, in clear text louis vuitton
received from the court a notice of him as a great surprise – Heng Yuan Xiang withdrew its prosecution of him and Industrial dragon.
Wen-Ching’s lawyer, law firm, Beijing, Liu Ming Hechuan lawyers to “China’s economy and information technology,” said the legal relationship as the case is very simple, Heng Yuan Xiang is unlikely to win there, so the other party or to advance predict the outcome of an appeal.
“In addition, Heng Yuan Xiang had been charged that after the counterclaim in the text clearly, this is a very hasty decision; In addition to this, the prosecution of Heng Yuan Xiang will not have legitimacy, they are produced in court 16 copies of evidence 14 of them do not have relevance. So in all, give up the prosecution against sentence will also be the result of predictable responses. “Liu Ming said.
Heng Yuan Xiang Why give up the appeal at this point? Heng Yuan Xiang, vice president, spokesman Zhong-wei has refused to specify the reason, he said the company is now ready to discuss this matter, will be out two or three days to do some shows.
Clear terms in the text, said although the text of Heng Yuan Xiang Qing unilaterally abandoned the prosecution side, but he Heng Yuan Xiang’s litigation and claims will be in accordance with established procedures, without any other changes.
“Heng Yuan Xiang certainly can not say now lost, but because of Heng Yuan Xiang is not in the trademark registration within 5 years from the date, request the Trademark Review and Adjudication Board shall cancel the registered trademark, so it is the best action time has elapsed, and the situation of the Heng Yuan Xiang quite negative. “Longan Law Firm senior partner of Liu case.
Liu believes that an integrated view of the current situation, the possibility of Heng Yuan Xiang has been less successful. “As the Heng Yuan Xiang is already a certain size, so even if the lost sales of its impact is small. This case is affected by their brand reputation, brand reputation while the value of short-term performance is difficult, long-term will be companies have an impact, in this article clearly did mark the greater the greater the impact on the Heng Yuan Xiang. ”
If so, once set illustrious military exploits of the “sheep”-shaped mark, no doubt to become the brand of Heng Yuan Xiang Group in the development of a time bomb on the road.
Years to support end-infested Tiger
“Heng Yuan Xiang is a self-defense.” Zhong-wei says.
January 2001, in Changshu City, Jiangsu Qing Wen Industrial Heng Yuan Xiang Long clothing company to provide production services orders, to 2005, the market appears a lot of Heng Yuan Xiang of counterfeit products. After Heng Yuan Xiang’s investigation found that the company is in clear text in the production, sales of these products, Harbin and Shanghai, the business sector has involved checking. “Wen Qing and selling fake goods on the nature of particularly bad end of 2005, Heng Yuan Xiang lifted the dragon and Jiangsu Changshu City Industrial Clothing Company’s contracts.” Zhong-wei voice angrily, “In this matter, Heng Yuan Xiang relent a little. Early years at the paper factory Heng Yuan Xiang Qing false trade marks, by all reason should be investigated for criminal responsibility, taking into account the co-operation for a long time, we have not dealt with. ”
Zhong-wei particular emphasis to the reporters, “There are two facts must be clear: 1997, Heng Yuan Xiang completed creative ’sheep’ graphic mark, within the system to promote the use of Heng Yuan Xiang, in November 2002 for copyright discount louis vuitton
registration; in clear text and his former partner factories as Heng Yuan Xiang, theft and malicious cybersquatting a ’sheep’ graphic mark. ”
But industry analysts believe that companies such as Heng Yuan Xiang is too light contempt trademark assets. Analysis of a well-known financial blog, said: “Since 1997, Heng Yuan Xiang claimed that the design and use of ’sheep’ graphic mark, why not register? Any time found in the text of Heng Yuan Xiang Qing registered on the ’sheep’ graphic mark? Whether taken the appropriate measures? why a longer period of time, Heng Yuan Xiang did not ’sheep’ graphic trademark dispute? ”
The blog said: “Keep away from manufacturing, distant channels, Heng Yuan Xiang is an alternative company, its head of Liu Ruiqi has been trying to shape the operational capabilities of the brand as the core competitiveness of Heng Yuan Xiang. Liurui Qi is the” Brand Center commentators ” He used to brand a high degree of autonomy, to measure the sustainability of future, measure the future. ”
Intellectual property rights of the “asset light” company Heng Yuan Xiang is essential, it is about life and death of development strategies. Have to ask is to enhance the brand strong operational capabilities, innovation is still limited, under the precondition, Heng Yuan Xiang choose what kind of intellectual property strategy should the only competitive advantage?